The Super Bowl commercial everyone has been talking about is the Chrysler “Clint Eastwood Halftime”. It’s a powerful 2minute spot, featuring Clint Eastwood delivering a monologue about America coming out of the recession, and more specifically, Detroit. “It’s halftime in America, too,” continued the 81-year-old producer and director. “People are out of work, and they’re hurting. And they’re all wondering what they’re gonna do to make a comeback. And we’re all scared because this isn’t a game. The people of Detroit know a little something about this. They almost lost everything. But we all pulled together, now Motor City is fighting again.”
Throughout, Clint’s rally speech, scenes of, “Stern faces of workers and families in Detroit, aged plants rumbling back to work, a city resiliently fighting back from the devastating slump of the auto industry…” Flashed across the screen. It’s not what people expected, but Chrysler’s story, like America’s is moving and inspiring. The new Chrysler family of vehicles reflects a turnaround, and not just in the auto industry.
Last years spot featured the 2012 Chrysler 300. Peoria car-buyers should go to Sam Leman Chrysler Dodge Jeep to check out what “Imported from Detroit” is all about.
